Digital Marketing

    What is digital marketing? Digital marketing is Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. It is one of the largest strategy that is being used today. It can reach people to any part of the world. 

As mentioned, attention can only be reached not bought. As Keith Quesenberry said, "Even with the paid social media options today, marketers, advertisers, public relation professionals can only buy "reach" into some social media channels - they Can not buy attention."

There are four main categories of digital marketing, paid, shared, earned and owned. Paid media is paid content exposure, for example, display ads, pay per click, sponsored posts, retargeting etc. Earned media is discussed but hold on control, for example, user generated content, shares, mentions, repost, tagged etc. Shared media is where user share information about a product or services through their social media channels to promote sales for example, partnership, charity, co-owner etc. on social media platforms such as Facebook, YouTube, twitters etc. Last earned media is media is controlled by the user/owner, for example, own website, blog/vlog, social media channels, own brand asset and such.