Social Media Strategy

Many individual, groups or companies big or small uses social media as marketing purposes. Reviewing the strategies are important before starting the process. Following the guidelines may help achieve the goals. Key messaging is very important. Key messages should be short and simple for audience to understand the message easily. Setting a timeline and tracking the calendar is necessary to the keep the process flowing. 

Steps to create Social Media Strategies 

1. Research your audiences and audit your current social media presence
2. SMART goal setting based on objectives
3. Plan your content strategy
4. Implement your strategy
5. Evaluate: measure your progress
6. Iterate your strategy based on findings

Build your brand by getting people to recognize your name and associate it with your products and services

Attract new customers by driving traffic to our social media channels or company website where they can sign up for products or services

Support sales by answering prospects’ questions and showing them how to use the products or services

Engage with our fans & market influencers by giving them a reason to talk about the brand and encourage others to engage

Establish thought leadership by promoting our employees as subject-matter experts in key industry areas.