Influencer Relations

    Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. An influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. a following in a distinct niche, with whom he or she actively engages.

Paid influencer collaborations are paid/share also influencer engagement in-kind are earned/share. 

We might ask what a brand actually looks for and buys, brands buys, they sponsor posts, creative content partnership, event attendance and promotions, Brand ambassadorships, consultations and display advertising and email promotions. 

Using influencer on brand recognition is a great strategy. Its like brand is not only buying influencer time and content also their followers and fans.