Social Media Audit

    Social Media audit take place within a company to systematically examine social media data. The process is to gather data of both external and internal of the company using native analytics and/or third party tools, competitor's data and consumer engagement data (both own and competitors). Then analyze and interpret collected data, and repeat the process periodically to measure change over time. The social media audit is one of the best possible ways to identify strengths and weaknesses (internal) and opportunities and threats (external). social media audit helps your business refocus your social media marketing on your business goals. An audit will show you how well you are performing, what should be changed, what your priorities should be going forward, and how well your team is equipped (or not) to make the most of social media.

[a researched based blog on social media audit and importance]